No. 025 (2016)

View No. 025 (2016)

DOI: https://doi.org/10.26439/contratexto2016.n025

Published: 2016-10-08

Presentation

Presentación

Juan Carlos Vela-Altamirano
- PDF (Spanish)

Cátedra UNESCO: comunicación y cultura de paz de la Universidad de Lima

Identity and Belonging as Positionality. An Approach from Intersectionality

Claudia Arce-Cuadros

13-24
- PDF (Spanish)

La publicidad en la cultura de lo ‘hiper’ y lo ‘trans’

Towards a Transformation of Advertising. Thoughts on the Alleged Superficiality Given to Advertising Throughout Time

Andrés Novoa-Montoya, Carlos Santacruz-Londoño

27-45
- PDF (Spanish)
Strategic Planning, Key Tool for Brand Management in the New Advertising Context

Santiago Mayorga-Escalada

47-61
- PDF (Spanish)
Advertising and New Narrative: Linearity to Transmediality

Marisa Avogadro-Thomé, Sergio Ricardo Quiroga

63-72
- PDF (Spanish)

Mutación del deseo: semiótica de la publicidad

From Advertising to Hyper-advertising: Semiotics, Narrative and Discourse

Eduardo Yalán-Dongo

75-93
- PDF (Spanish)
Peru Brand: a Nation under Construction?

Elder Cuevas-Calderón

95-120
- PDF (Spanish)
The Worship

Víctor Arteaga

121-123
- PDF (Spanish)

Teoría y aplicaciones semióticas

Analysis of the Course of Action in Practices

Jacques Fontanille

127-152
- PDF (Spanish)

Comunicación y emprendimiento

Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students

Jorge Montalvo-Castro

155-170
- PDF (Spanish)

Interviews

“Social Media as Multipliers in Nation Branding provided it has a Well Defined Strategy”

Manuel Santillán-Vásquez

173-180
- PDF (Spanish)