No. 2 (2024)

View No. 2 (2024)

DOI: https://doi.org/10.26439/comunica360.2024.n2

Published: 2024-12-13

Full Issue

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Presentación

Comunicación corporativa, desarrollo y marketing

Hernán Chaparro Melo

9-11
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Artículos

Influence of the press on the projected image of a public service: press coverage of lap between January and June 2022

Mónica Llontop, Wendy Domenack, Eduardo Lavado, Carlos Novoa

15-35
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- HTML (Spanish)
The role of internal communication in change management

César Vieira, María Pía Balestra

37-56
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- HTML (Spanish)
The role of internal communication in change management

Carlos Alberto Ponce Heredia, Andrea Santillán Barcellos

67-77
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- HTML (Spanish)
Use of gamification in e-learning: Octalysis audit of the edtech platform Platzi

Ximena Portocarrero, José García Contto

79-109
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Interdisciplinarity in marketing communications in Peruvian broadcast televisio

José Eduardo Mejía Perea , Juan Alberto Ibarra Hudtwalcker

111-132
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- HTML (Spanish)
Communication of social responsibility in social networks and Its relationship with the corporate reputation of companies in the hydrocarbon sector in the Loreto region, 2022

Carla Milagros Santa Cruz Sandoval, José Manuel Balta Velarde

133-166
- PDF (Spanish)
- HTML (Spanish)
Facebook as the main platform of communication strategy for environmental organizations. Case study: The Escazú Agreement

Johana Estefany Mendoza Vargas

167-190
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Five keys to reputation marketing in Hablando huevadas

Milton Vela

191-196
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Reflexiones desde la experiencia

In praise of radio in a time of shouts and silences

Fernando Carvallo

199-208
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- HTML (Spanish)
Internal communication in international financial institutions

Karla Chaman

209-222
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