Influence of the press on the projected image of a public service: press coverage of lap between January and June 2022

Abstract

This academic note is the result of a strategic alliance between the company Lima Airport Partners (LAP), the operating company of the Jorge Chávez International Airport, and the University of Lima, within the framework of an academic investigation that accounts for the impact of information of the press, general, specialized, traditional and digital, in the levels of assessment of the public-private relationship that links LAP with the Peruvian State through the Ministry of Transport and Communications (MTC) and the Supervisory Body of the Investment in Transport Infrastructure for Public Use (Ositran), around the airport transport infrastructure service, whose main characteristic is its public nature, which means that there is a high level of interest from citizens, authorities, unions linked to aeronautics, passengers, and other interest groups, to know the journalistic products related to the subject, thus producing levels of recognition, trust and appreciation of the corporate and institutional brands involved. In this sense, one of the main findings makes visible the need to have allies in the formation of currents of positive public opinion about brands, since legitimacy implies diversity of voices, which means more journalistic sources consulted by the press.