Comunication strategies for electoral campaigns: The 2008 United States presidencial contest

Authors

  • Andrés Valdez-Zepeda Universidad de Guadalajara (México)
  • Delia A. Huerta-Franco Universidad de Guadalajara (México)

DOI:

https://doi.org/10.26439/contratexto2009.n017.792

Abstract

The essay analyzes the communication strategies used by Barack Obama in order to win the democratic nomination to the presidency of the Unites States and the strategies used by republicans and democrats in the constitutional election in 2008. It is concluded that Obama won the presidential nomination be cause he was the candidate more competitive in communicate with voters. His elevated communication competences, his excellent organization and mobilization strategies of voters and the creativity of his campaign allowed him to defeat to Hillary Clinton’ electoral machinery

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Issue

No. 017 (2009)

Section

Política y medios

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How to Cite

Valdez-Zepeda, A., & Huerta-Franco, D. A. (2009). Comunication strategies for electoral campaigns: The 2008 United States presidencial contest. Contratexto, 17(017), 21-32. https://doi.org/10.26439/contratexto2009.n017.792