A arte nas narrativas testemunhais digitais: uma ferramenta persuasiva na comunicação sobre a saúde
DOI:
https://doi.org/10.26439/contratexto2023.n40.6148Palavras-chave:
narrativas digitais, COVID-19, persuasão narrativa, comunicação sobre saúde, arteResumo
Esta pesquisa explora, mediante um desenho pré-experimental, como os recursos artísticos podem contribuir para a prevenção da saúde. Para isso, foi desenvolvido o site Diários da COVID-19, em que os participantes (N=118) preencheram previamente um questionário pré-teste e, depois de interagir com quatro narrativas testemunhais, responderam o pós-teste. O estudo investigou o papel da arte na intenção de prevenção, percepção e comportamento de risco, bem como a associação com o transporte narrativo e a identificação com os personagens, dois mecanismos fundamentais que explicam o processo de persuasão narrativa. Os resultados demonstraram a importância de incluir recursos artísticos em narrativas sobre saúde, bem como o papel mediador do transporte narrativo e da identificação com os personagens na percepção de risco durante crises sanitárias. Esses resultados são de importância teórica e metodológica para o funcionamento dos mecanismos de persuasão narrativa na pesquisa em comunicação para a saúde por meio de novas narrativas digitais.
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