El cambio de paradigma de la comunicación digital: plataformización, chatbots, virtualidad y audiencias activas
DOI:
https://doi.org/10.26439/contratexto2023.n39.6344Abstract
Actualmente, la tecnología reporta un crecimiento acelerado y tiene un impacto determinante en diversos ámbitos humanos, especialmente, en el de la comunicación. Y, al mismo tiempo, impide cada vez más que las personas puedan seguir el ritmo y asimilen dicha evolución con el fin de comprender debidamente sus eventuales ventajas o necesidades.
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