Semiotic approach to the notion of radial consumption

Authors

  • Raúl Bendezú Untiveros

DOI:

https://doi.org/10.26439/contratexto1993.n006.1938

Keywords:

broadcasting, semiotics

Abstract

The title of this article refers to consumption, not reception. This alludes to a pragmatic and intersubjective dimension; that one to an economic dimension and to questions of market and value. Today communication is an economic good subject to a system of supply and demand, as well as a good with a symbolic value thanks to which it enters the universe of representations and symbolic uses made by a society, thus giving it its value and its objectivity. We can think that consuming a fungible economic good, like consuming radio as a means of communication, are activities that lead to conceptions rooted in our sensoriality and in our experience.

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Published

1993-08-01

Issue

Section

Aproximaciones y análisis