Tuits saludables: El uso e importancia de Twitter para la prevención en salud
DOI:
https://doi.org/10.26439/contratexto2017.n028.1554Resumo
Las redes sociales han cambiado la manera como las personas se informan, comunican y comparten ideas. Estas plataformas sociales se usan para muchos fines, desde estar en contacto con familiares y amigos hasta promocionar productos. Sin embargo, muy poco se conoce sobre su utilidad para la comunicación y prevención en salud, principalmente en comunidades de habla hispana. En ese sentido, esta investigación analiza el empleo e importancia de las redes sociales como herramienta para la prevención de problemas relacionados con la salud en comunidades hispanas. Para ello, desarrolla una metodología cuantitativa y realiza un análisis de contenido de 3000 mensajes en Twitter con el hashtag #prevención. Los resultados indicaron que la mayoría de los mensajes de prevención fueron unidireccionales y muy pocos usuarios promovieron la comunicación y la movilización. Los medios de comunicación y las agencias gubernamentales fueron los usuarios que más enviaron mensajes, principalmente, sobre temas relacionados con la salud pública y vial. Este estudio resalta las diversas potencialidades y funcionalidades de las redes sociales, específicamente Twitter, para contribuir a la prevención y comunicación en salud. Sus hallazgos son útiles al momento de llevar a cabo campañas o contenido de prevención a través de estas plataformas.
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