El fútbol profesional y su responsabilidad social corporativa en Cataluña (2006-2010) Mucho más que Unicef

Authors

  • Enric Ordeix Universitat Ramon Llull (España)
  • Xavier Ginesta Universitat de Vic (España)

DOI:

https://doi.org/10.26439/contratexto2012.n020.178

Abstract

Las fundaciones son una forma de potenciar la responsabilidad social corporativa (RSC) de las organizaciones. En Cataluña, el FC Barcelona, el RCD Espanyol o la Federación Catalana de Fútbol (FCF) crearon sus fundaciones para expresar su filosofía y transmitir sus valores en la sociedad. Las fundaciones que hemos estudiado son referencia en lo deportivo y empresarial en Cataluña, sobre todo gracias a los proyectos articulados entre los años 2006 y 2010, algunos de ellos con la intención de internacionalizar las marcas, los clubes y la ciudad.

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Published

2012-03-02

Issue

No. 020 (2012)

Section

Espacio público y responsabilidad social corporativa

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