Three communications challenges for social change
DOI:
https://doi.org/10.26439/contratexto2008.n016.783Abstract
Communication for social change faces three mayor challenges both in the academic environment and in the development field: naming things, develop ing discipline and to legitimize the communication for social change in the big agencies that make important decisions. A greater awareness regarding that programs can only be sustainable if the communities —the “ beneficiaries”— take over them, but this take-over-through-participation-process is only possible in the event that a communication witch strengthen the communities from there voice, identity and culture appears.
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