The Pacific Alliance: Fiction in Government Communication

Authors

  • Luis Olivera-Cárdenas Pontificia Universidad Católica del Perú (Perú)
  • Cristhian Rojas-Suárez Pontificia Universidad Católica del Perú (Perú)

DOI:

https://doi.org/10.26439/contratexto2017.n027.1575

Abstract

We focus on the Pacific Alliance by developing an interdisciplinary approach between political communication and international relations. Four government entities broadcast messages on social media about this intergovernmental international agency. 236 analyzed messages lead to identify how the Government deals with the reality and potential of the Pacific Alliance. It is a political communication deprived of “myth”, which does not contribute to build consensus; likewise, it is a matter of presence in the Pacific Alliance that underperforms its potential to foster a proactive international policy.

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Author Biographies

  • Luis Olivera-Cárdenas, Pontificia Universidad Católica del Perú (Perú)

    Doctorando en Ciencia Política y Gobierno en la Pontificia Universidad Católica del Perú (PUCP). Magíster en Administración por el TEC de Monterrey, México; es licenciado en Antropología por la PUCP, donde es profesor del Departamento Académico de Comunicaciones desde 1999. Entre sus temas de interés se encuentran la comunicación política y la comunicación para el desarrollo. Experto en políticas y proyectos de cooperación internacional y de ayuda oficial al desarrollo. Fue director ejecutivo de la Agencia Peruana de Cooperación Internacional de 2012 a 2014.

  • Cristhian Rojas-Suárez, Pontificia Universidad Católica del Perú (Perú)

    Magíster en Ciencia Política y Gobierno, y licenciado en Publicidad por la Pontificia Universidad Católica del Perú (PUCP). Comunicador publicitario especializado en branding y social media. Sus especialidades son desarrollo y planificación de estrategias para marcas, redacción de contenidos y analítica para social media.

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Published

2017-09-25

Issue

No. 027 (2017): La comunicación de gobierno: un espacio de disputa por el poder de significar

Section

Dosier: Retos de la comunicación de gobierno

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