The Ceo at the Digital Crossroads: An Analysis of Content Consumption and Creation in Top Management

Abstract

This essay analyzes the evolving role of the CEO in the digital ecosystem, characterized by the duality of being a consumer of strategic content and the growing demand to become a creator of value and thought leadership. It explores how Peruvian top executives navigate this crossroads. The data reveals that while a majority of CEOs self-identify as “consumers”, the majority of executives consider their active presence on digital platforms important, mainly due to its impact on corporate reputation. The essay discusses the challenges this entails, such as creating relevant content and finding formats that balance authenticity with professionalism. Finally, it proposes the podcast format as an emerging and effective response to this need, aligned with executives’ preference for interview-based formats and the growing demand for deeper and more genuine communication.