Five keys to reputation marketing in Hablando huevadas

Abstract

This essay analyzes the success of Jorge Luna and Ricardo Mendoza in their program Hablando huevadas from five key aspects of reputation marketing, focusing on their cultural differences, their personal reputation management, and how the pandemic was a catalyst for their success. The author highlights that, beyond content, aspects such as authenticity and the relationship with diverse audiences are essential to position oneself in a competitive market. The ability to manage both followers and detractors is crucial in developing a solid and sustainable personal image.