The role of internal communication in change management

Abstract

This article analyzes the growing importance of sustainability in corporate reputation management, and the need for continuous and efficient communication of sustainability (ESG) actions. As companies face increasing public scrutiny over the environmental, social and governance impacts, it becomes imperative to effectively communicate tangible actions in these areas so that they can position themselves as responsible corporate citizens and build an asset to weather times of crisis and have better relationships with its stakeholders. This study is based on an analysis of best practices, cases and data from various surveys to understand how aligning actions with communication on ESG issues can build trust and credibility for corporations. The article concludes by highlighting the need to incorporate a communications plan within the sustainability strategy of companies to build a solid reputation.