The evolution of the sales and operations planning
DOI:
https://doi.org/10.26439/interfases2014.n007.145Keywords:
supply-chain management, supply demand integration, computer mediaAbstract
The sales and operations planning process has to continually evolve before the new integration dimensions in the company supply and demand areas; for many years this concept has not been well understood in the companies. The inputs and outputs of this process should be clearly individualized and accepted as responsibilities of a determined business area. A new management architecture, corresponding to this scenario, is proposed and discussed in this document. A review of the computer support requirements for this process is undertaken. The required logic is also explained, highlighting the problems of corporate culture that arise in response to these changes and how they should be avoided. The common mistakes that companies make facing this need and the key success factors for an adequate deployment are also pointed out.
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References
Burrows, R. (2012). The market-driven supply chain. New York, USA: American Management Association.
Cecere, L. & Chase, C. W. (2012). Bricks matter: The role of supply chains in building market-driven differentiation. New Jersey, USA: John Wiley & Sons.
Moon, M. (2013). Demand and supply integration: The key to world-class demand forecasting. New Jersey, USA: Pearson Education.
Simchi-Levi, D., Kaminsky, P. y Simchi-Levi, E. (2007). Designing and managing the supply chain: Concepts, strategies & case studies (3ra ed.). New York, USA: McGraw-Hill.
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Last updated 03/05/21
