Del reconocimiento internacional a la apropiación local: el significado de la designación de João Pessoa como Ciudad Creativa de la UNESCO y sus implicaciones para el espacio público

Autores/as

DOI:

https://doi.org/10.26439/limaq2026.n018.8515

Palabras clave:

Brasil, ciudades creativas, sur global, João Pessoa, creatividad urbana, UCCN

Resumen

En la emergente economía del conocimiento, la creatividad se ha convertido en un componente central de la planificación urbana y se ha difundido desde las ciudades del Norte Global hacia las del Sur Global. Este artículo analiza los significados asociados a la designación de João Pessoa, Brasil, como Ciudad Creativa de la Unesco. Mediante un enfoque cualitativo que combina análisis documental y entrevistas semiestructuradas con gestores, se examina cómo esta etiqueta global es apropiada y reinterpretada localmente, así como sus implicancias para el espacio público urbano. Los resultados muestran que, aunque la designación posee un importante valor simbólico y genera efectos prácticos concretos, su expresión en el espacio público sigue siendo fragmentaria. La territorialización de la etiqueta y su apropiación social son limitadas y dependen de las prioridades administrativas locales y de la capacidad institucional. El artículo contribuye al debate sobre las ciudades creativas al destacar la heterogeneidad de sus implementaciones y ampliar la comprensión de la Red de Ciudades Creativas de la Unesco en el contexto del Sur Global.

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Biografía del autor/a

  • Kelly da Silva Santos, Universidade Federal de Paraíba, Brazil

    Kelly da Silva Santos holds a Bachelor’s degree in International Relations from the Federal University of Paraíba (UFPB). She is a researcher at the Internationalization of Public Policies and International Cooperation Research Group (GIPCI-UFPB), focusing on the diffusion of UNESCO’s creative cities agenda toward the Global South. Her research involves topics such as constraints on the internationalization of public policy, policy mobility, creative cities, soft transfer, and the socioeconomic conditions of artisans in Paraíba.

  • Eliane Superti, Universidade Federal de Paraíba, Brazil

    Eliane Superti earned her Ph.D. in Social Sciences from the Federal University of São Carlos (2004) and subsequently completed postdoc­toral research at the Center for Strategic Studies within the Graduate Program in Political Science at the Fluminense Federal University. She served as Rector of the Federal University of Amapá from 2014 to 2018. She currently holds the position of Full Professor in the Department of International Relations at the Federal University of Paraíba, where she also lectures in the Graduate Program in Political Science and International Relations. A CNPq Research Productivity fellow, she coordinates the Internationalization of Public Policies and International Cooperation Research Group (GIPCI-UFPB). Her work encompasses the internationalization of public policy, the Amazon, traditional communities, environmental governance, and produc­tion-chain dynamics.

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Publicado

2026-10-26

Número

Núm. 018 (2026)

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Sección Temática

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Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.

Cómo citar

da Silva Santos, K., & Superti, E. (2026). Del reconocimiento internacional a la apropiación local: el significado de la designación de João Pessoa como Ciudad Creativa de la UNESCO y sus implicaciones para el espacio público. Limaq, 018, 197-223. https://doi.org/10.26439/limaq2026.n018.8515