Medicina complementaria y alternativa en Youtube: un estudio exploratorio de las comunidades de creadores de contenidos
Resumen
El objetivo de este artículo es explorar las comunidades generadas en YouTube por creadores de contenidos sobre medicina complementaria y alternativa (MCA). A través de la teoría de grafos, el análisis visual de redes y una amplia visión del contenido de los canales seleccionados se examinan las comunidades para evaluar su solidez como comunidad en función de su grado de conexión y densidad. Las comunidades fuertes están compuestas por individuos que difunden el mismo tema y punto de vista y que actúan como un solo bloque. Los resultados mostraron que los creadores de contenidos que promueven la MCA en YouTube tienen comunidades pequeñas y débiles; en cambio, los creadores de contenidos relacionados con la divulgación científica, que están en contra de la MCA, han construido comunidades fuertes.
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