Análisis de las ventas empleando redes complejas: comunidades y centralidad de productos
Palabras clave:
Análisis de la cesta de la compra, Redes complejas, Teléfonos celulares, Ventas
Resumen
DOI: https://doi.org/10.26439/ing.ind2020.n038.4820
Se analizan las ventas del área de telefonía de una tienda departamental con enfoque de redes complejas. Con las medidas de centralidad y la formación de comunidades, se muestra el ordenamiento de las compras y se cuantifica la relevancia de cada producto. Las ventas se ordenan formando comunidades alrededor de los chips de las compañías telefónicas, en cada caso los teléfonos celulares son los artículos relevantes de cada comunidad.
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Citas
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Barabási, A. L. (2016). Network Science. Cambridge: Cambridge University Press.
Barthelemy, M. (2011). Spatial networks. Physics Reports, 499(1-3), 1-101. doi:10.1016/j.physrep.2010.11.002
Freeman, L. (1977). A set of measures of centrality based on betweenness. Sociometry, 40(1), 35-41. doi:10.2307/3033543
Fruchterman, T., y Reingold, E. (1991). Graph drawing by Force-directed Placement. Software: Practice and Experience, 21(11), 1129-1164. doi:10.1002/spe.4380211102
Gephi (2010). Gephi Tutorial Quick Start. Recuperado de
https://gephi.org/tutorials/gephi-tutorial-quick_start.pdf
Huang, Z., Zeng, D., y Chen, H. (2007). Analyzing consumer-product graphs: empirical findings and applications in recommender systems. Management Science, 53(7), 1146-1154. doi:0.1287/mnsc.1060.0619
Kaur, M., y Kang, S. (2016). Market basket analysis: identify the changing trends of market data using association rule mining. Procedia Computer Science, 1(85), 78-85. doi:10.1016/j.procs.2016.05.180
Kim, H., Kim, J., y Chen, Q. (2012). A product network analysis for extending the market basket analysis. Expert Systems with Applications, 39(8), 7403-7410. doi:10.1016/j.eswa.2012.01.066
Pennacchioli, D., Coscia, M., Rinzivillo, S., Gianotti, F., y Pedreschi, D. (2014). The retail market as a complex system. EPJ Data Science, 3(33), 1-27. doi:10.1140/epjds/s13688-014-0033-x
Raeder, T., y Chawla, N. V. (2011). Market basket analysis with networks. Social Network Analysis and Mining, 1(2), 97-113. doi:10.1007/s13278-010-0003-7
Sha, Z., Huang, Y., Fu, J., Wang, M., Fu, Y., Contractor, N., y Chen, W. (2018). A network-based approach to modeling and predicting product co-consideration relations. Complexity, 2018, 1-13. doi:10.1155/2018/2753638
Valle, M. A., Ruz, G. A., y Morrás, R. (2018). Market basket analysis: complementing association rules with minimum spanning trees. Expert Systems with Applications, 97(1), 146-162. doi:10.1016/j.eswa.2017.12.028
Videla-Cavieres, I., y Ríos, S. (2014). Extending market basket analysis with graph mining. Expert Systems with Applications, 41 (4), 1928-1936. doi:10.1016/j.eswa.2013.08.088
Wan, M., Chen, W., Fu, Y., y Yang, Y. (2015). Analyzing and predicting heterogeneous customer preferences in China’s auto-market using choice modeling and network analysis. International Journal of Materials and Manufacturing, 8(3), 1-10. doi:10.4271/2015-01-0468
Zhao, T., McAuley, J., Li, M., y King, I. (2017). Improving recommendation accuracy using networks of substitutable and complementary products. En 2017 International Joint Conference on Neural Networks (IJCNN) (pp. 3649-3655). Anchorage, AK: IEEE. doi:10.1109/IJCNN.2017.7966315
Publicado
2020-07-07
Cómo citar
Hernández-González, S., Hernández-Torres, J. E., & Hernández-Ripalda, M. D. (2020). Análisis de las ventas empleando redes complejas: comunidades y centralidad de productos. Ingeniería Industrial, 38(038), 177-191. Recuperado a partir de https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/4775
Número
Sección
Ingeniería de negocios / Business engineering
