United we transform: harnessing ai for Peruvian SMEs digital success
Abstract
Digital transformation is crucial for the competitiveness and innovation of businesses in today’s rapidly evolving technological landscape. This study examines the critical role of Artificial Intelligence (AI) in facilitating digital transformation among small and medium-sized enterprises (SMEs) in Peru. Considering the gap in the current literature on the digital transformation processes of Peruvian SMEs, this study develops a survey grounded in traditional concepts such as dynamic capabilities and innovative methodologies derived from AI project management experts globally. The responses from 80 Peruvian SMEs are analyzed using a dProbit econometric model to identify the barriers and opportunities they face in adopting AI-driven technologies. The results emphasize the importance of dynamic capabilities, particularly the transforming capability, which involves the continuous renewal and strategic reconfiguration of a SME’s resources. This research enhances understanding of the importance of nurturing a culture of collective thinking and leveraging organizational memory not only within individual SMEs but also among them. Since digital transformation is a continuous and evolving process, it requires the retention and application of collective memory to navigate its complexities and sustain progress over time. This research has also significant implications for SMEs seeking to foster value networks among themselves.
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