WhatsApp, comunicación móvil y participación política: un estudio cuantitativo en Ecuador

Palabras clave: WhatsApp, participación política offline, participación política online, comunicación política móvil, Ecuador

Resumen

Este trabajo explora la relación entre distintos usos políticos de WhatsApp y los comportamientos de participación política en el contexto ecuatoriano. Con el propósito de lograr un entendimiento más detallado, la participación política se clasificó en tres modos de acción específicos: offline convencional, offline protesta y online. Por su parte, el uso político de la aplicación se desagregó en tres tipos: (a) consumo de información política, (b) expresión y discusión política, y (c) contacto con grupos políticos online. A partir de los datos de encuestas aplicadas en el Distrito Metropolitano de Quito (Ecuador) en el 2018, los análisis de regresión múltiple desarrollados indican que el consumo de información política vía WhatsApp solo influye significativamente sobre las acciones de protesta política. Por el contrario, la expresión y la discusión política mediante esta aplicación móvil producen efectos movilizadores sobre todas las modalidades de participación analizadas. Efecto consistente que también se observa cuando WhatsApp se emplea para la interacción con grupos políticos online. En el apartado final se discuten los hallazgos del estudio tomando en cuenta la investigación previa en torno a los efectos democráticos de esta aplicación.

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Biografía del autor/a

Marcos Zumárraga-Espinosa, Universidad Politécnica Salesiana, Ecuador

Magíster en Gestión Pública por el Instituto de Altos Estudios Nacionales, Ecuador.

Citas

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Publicado
2021-05-26
Cómo citar
Zumárraga-Espinosa, M. (2021). WhatsApp, comunicación móvil y participación política: un estudio cuantitativo en Ecuador. Contratexto, (035), 17-42. https://doi.org/10.26439/contratexto2021.n035.4839