Mutual domestication
Abstract
This trailer develops the notion of mutual domestication between people and algorithms as an analytical key to understand algorithmic cultures. It is argued that this idea offers opportunities to rethink the relationship between people and technologies in the era of algorithms and artificial intelligence. The importance of conceptualizing agency as a cyclical, fluid process full of friction is highlighted. This trailer suggests that the perspective of “mutual domestication” opens new avenues of research, particularly concerning time and understudied dynamics within Latin American contexts. Thus, this notion seeks to deepen our understanding of the specific realities of the Global South in the experience of digital media.
Downloads
References
Cohn, J. (2019). The burden of choice: Recommendations, subversion and algorithmic culture. Rutgers University Press. https://doi.org/10.36019/9780813597850
De Freitas Carrijo, A. J., & Escosteguy, A. C. D. (2024). Algoritmos e cultura digital: Interlocuções com a pesquisa latino-americana. Revista FAMECOS, 31, 1-15. https://doi.org/10.15448/1980-3729.2024.1.44941
Gómez-Cruz, E., Siles, I., Soriano, C. R., & Horst, H. (2023). Beyond the tropicalization of concepts: Theorizing digital realities with and from the Global South. Communication, Culture & Critique, 16(4), 217-220. https://doi.org/10.1093/ccc/tcad037
Linstead, A., & Brewis, J. (2004). Beyond boundaries: Towards fluidity in theorizing and practice. Gender, Work and Organization, 11(4), 355-362. https://doi.org/10.1111/j.1468-0432.2004.00237.x
Martín-Barbero, J. (1988). Communication from culture: The crisis of the national and the emergence of the popular. Media, Culture & Society, 10(4), 447-465. https://doi.org/10.1177/016344388010004004
Rincón, O., & Marroquín, A. (2019). Thinking communications from the perspective of mediations: Genealogies and contributions from a Latin American tradition. En A. C. Pertierra y J. F. Salazar (Eds.), Media cultures in Latin America (pp. 22-32). Routledge. https://doi.org/10.4324/9780429425127-2
Scolari, C. A. (2023). Intermedialidad. Contratexto, 40, 13-20. https://doi.org/10.26439/contratexto2023.n40.676
Seaver, N. (2017). Algorithms as culture: Some tactics for the ethnography of algorithmic systems. Big Data & Society, 4(2), 1-12. https://doi.org/10.1177/2053951717738104
Sharma, S. (2014). In the meantime: Temporality and cultural politics. Duke University Press. https://www.dukeupress.edu/in-the-meantime
Siles, I. (2023). Living with algorithms: Agency and user culture in Costa Rica. MIT Press. https://mitpress.mit.edu/9780262545426/living-with-algorithms/
Siles, I., Espinoza-Rojas, J., Naranjo, A. y Tristán, M. F. (2019). The mutual domestication of users and algorithmic recommendations on Netflix. Communication, Culture & Critique, 12(4), 499-518. https://doi.org/10.1093/ccc/tcz025
Siles, I., Gómez-Cruz, E., & Ricaurte, P. (2023a). Fluid agency in relation to algorithms: Tensions, mediations, and transversalities. Convergence, 0(0), 1-16. https://doi.org/10.1177/13548565231174586
Siles, I., Gómez-Cruz, E., & Ricaurte, P. (2023b). Toward a popular theory of algorithms. Popular Communication, 21(1), 57-70. https://doi.org/10.1080/15405702.2022.2103140
Siles, I., Segura-Castillo, A., Solís-Quesada, R., & Sancho, M. (2020). Folk theories of algorithmic recommendations on Spotify: Enacting data assemblages in the Global South. Big Data & Society, 7(1), 1-15. https://doi.org/10.1177/2053951720923377
Siles, I., Valerio-Alfaro, L., & Meléndez-Moran, A. (2022). Learning to like TikTok… and not: Algorithm awareness as process. New Media & Society, 0(0), 1-17. https://doi.org/10.1177/14614448221138973
Silverstone, R. (1994). Television and everyday life. Routledge.
Sued, G. E. (2022). Entrenar al algoritmo: Gobernanza, agencia y literacidad en el uso de YouTube. Contratexto, 37, 159-182. https://doi.org/10.26439/contratexto2022.n037.5331
Valente, J. C. L., & Grohmann, R. (2024). Critical data studies with Latin America: Theorizing beyond data colonialism. Big Data & Society, 11(1), 1-13. https://doi.org/10.1177/20539517241227875

This work is licensed under a Creative Commons Attribution 4.0 International License.
All of the works published are licensed under a CC BY 4.0 Creative Commons Attribution license. (updated on March 1st 2021)
The content of the journal may be shared in any material or format. The content may be adapted, contributed upon and transformed. Both possibilities are only permitted in so far as they complete the following conditions:
- Attribution: Credit must be given where it is due, a link to the license must be provided and changes, if made, must be indicated. This should be done in the manner deemed appropriate, without suggesting that the licensor promotes you or your use of the material.
Ownership rights
The patrimonial rights for Contratexto are published under a Creative Commons BY 4.0 license, allowing authors to keep the patrimonial rights to their work without restrictions.
If a work published in Contratexto were to be copied, distributed, spread, or any other activities contemplated in the aforementioned license, the author(s) and the journal must be mentioned visibly and expressly.
Self-archive
This journal allows and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.