Social networks will make us happy: film marketing at the time of facebook
Abstract
Marketing always involves the creation of value, of lack, of desire. When it comes to movies, it is not enough to think about the consumer, but about the fandom, the hype, the teaser, the buzz. Digital media can be the greatest allies of the marqueteros of the seventh art, as long as they know how to use them.Downloads
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Published
2018-08-09
How to Cite
Villanueva-Mansilla, E. (2018). Social networks will make us happy: film marketing at the time of facebook. Ventana Indiscreta, 19(019), 24-29. https://doi.org/10.26439/vent.indiscreta2018.n019.2070
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Artículos