Social networks will make us happy: film marketing at the time of facebook

  • Eduardo Villanueva-Mansilla

Abstract

Marketing always involves the creation of value, of lack, of desire. When it comes to movies, it is not enough to think about the consumer, but about the fandom, the hype, the teaser, the buzz. Digital media can be the greatest allies of the marqueteros of the seventh art, as long as they know how to use them.

Downloads

Download data is not yet available.
Published
2018-08-09
How to Cite
Villanueva-Mansilla, E. (2018). Social networks will make us happy: film marketing at the time of facebook. Ventana Indiscreta, 19(019), 24-29. https://doi.org/10.26439/vent.indiscreta2018.n019.2070
Section
Artículos