The reality exceeds fiction? Legal solutions in cases of improper use of advertising and intellectual property elements in the Metaverse

Authors

  • Próspero Martín Cortez Universidad de Lima, Lima, Perú.
  • Christine Slade Roselló Universidad San Ignacio de Loyola, Lima, Perú

DOI:

https://doi.org/10.26439/iusetpraxis2023.n057.6340

Keywords:

Metaverse, NFT, advertising, intellectual property

Abstract

In this article, the authors analyze the impact of the Metaverse on the use of advertising and intellectual property elements by users of this digital environment, mainly focusing on its business or commercial use. Likewise, some real complaints filed at the international level are presented in order to understand how they would correspond to be analyzed with Peruvian regulations; In this way and with this methodology, it will be possible to define if the current regulation allows to overcome the advertising and intellectual property problems in this fictitious world called “Metaverse”, that is to say: if “reality is stranger than fiction”.

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Author Biographies

  • Próspero Martín Cortez, Universidad de Lima, Lima, Perú.

    Abogado por la Universidad de Lima. Candidato a magíster en Derecho Administrativo Económico por la Universidad del Pacífico. Especialista en derecho publicitario, competencia desleal y protección al consumidor. Actualmente, es miembro del Área Legal de Competencia y Relaciones de Consumo de América Móvil Perú S.A.C. (CLARO).

  • Christine Slade Roselló, Universidad San Ignacio de Loyola, Lima, Perú

    Máster en Derecho Internacional de los Negocios (LL.M.) por ESADE, Barcelona. Abogada por la Universidad San Ignacio de Loyola. Con experiencia en las áreas de derecho de la competencia, propiedad intelectual y protección al consumidor. Actualmente, miembro del Área Legal de Competencia y Relaciones de Consumo de América Móvil Perú S.A.C. (CLARO).

References

Chan, W., & Etkin, P. (2022, 4 de noviembre). IP Metaverse Series - Part IV: Pitching Metaverse Advertising in Canada – Opportunities and Legal Considerations. Mondaq. https://www.mondaq.com/canada/advertising-marketing-branding/1247432/ip-metaverse-series-part-iv-pitching-metaverse-advertising-in-canadaopportunities-and-legal-considerations

Cryptopia. (2022, 5 de diciembre). Opulous Offering lucrative MFTs. This is a true 100x gem DON'T MISS THIS ONE! [Descripciónde video de YouTube] https://www.youtube.com/watch?v=4GWf7ue5ipY

Decreto Legislativo 1044 de 2008. Ley de Represión de la Competencia Desleal. 26 de junio del 2008. Diario Oficial El Peruano. https://spij.minjus.gob.pe/spij-ext-web/#/detallenorma/H967537

StockX. (2022, 1 de abril). What is StockX?. https://stockx.com/help/articles/What-is-StockX

Smith, L. & Patten, B. (2022, 19 de abril). Correo electrónico a Samuel A. A. Levine, director del Bureau of Consumer Protection y a Serena Viswanathan, directora asociada de la Division of Advertising Practices de la Federal Trade Commission. https://inadvertising.org/wpcontent/uploads/2022/04/4_19_22-Complaint-to-FTC-re-Roblox.pdf

Wachowski, L., & Wachowski, L. (Directoras). (1999). The Matrix [Película]. Warner Bros. Pictures; Village Roadshow Pictures; Silver Pictures; Groucho II Film Partnership.

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Published

2024-01-31

Issue

No. 057 (2023)

Section

Articles

How to Cite

Martín Cortez, P., & Slade Roselló, C. . (2024). The reality exceeds fiction? Legal solutions in cases of improper use of advertising and intellectual property elements in the Metaverse. Ius Et Praxis, 057, 17-32. https://doi.org/10.26439/iusetpraxis2023.n057.6340