¿Qué hacer con los influencers?

Authors

  • Alex Sosa Huapaya Universidad de Lima

DOI:

https://doi.org/10.26439/advocatus2021.n39.5136

Keywords:

influencers, INDECOPI, advertising, unfair competition, endorsements and testimonials in advertising, deception

Abstract

In this article, the author develops the regulation related to advertising by influencers. In this sense, he concludes that said advertising is nothing more than a new way of doing testimonial advertising and that the possibility of dealing with concealed advertising is quite minor.

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Published

2021-03-19

Issue

No. 039 (2021)

Section

Especial

How to Cite

¿Qué hacer con los influencers?. (2021). Advocatus, 039, 297-313. https://doi.org/10.26439/advocatus2021.n39.5136