Possibilities of the audiovisual in social networks

Abstract

The internet is doing more than uniting people, communities or countries: it is shaping the way our minds think and conceive the passing of information. The result of this is an immediate communication, an impatient speaker and, above all, a message that aims to be interactive. Videos from Facebook and YouTube, Netflix, the trailers as major events and all their possibilities of viralization through a simple hashtag, or a good or bad rating in Rotten Tomatoes, are the new panorama in which the language of cinema travels.